60 tweets on “Political Tone: How Leaders Talk & Why”

1. Tone is not everything but is also not nothing (228)
2. Tone is a message about a message–that which is implied by that which is said (233)
3. Tone is a meta-message, a way of saying something about one’s relationships (221)
4. Tone is a tool people use (sometimes unwittingly) to create distinct social impressions via word choice (9)
5. People use words to make impressions on other people (4)
6. Certain words, when drawn upon often enough, leave people with shared but often elusive perceptions of others (10)