16 de septiembre de 2013

22 tweets from “Running a Public Relations Department”, by Mike Beard

    1. In managing your media relations the first priority is availability (p. 116)
    2. All information provided to the media must be short, clear, factual and free from puffery (p. 116)
    3. [When you speak to the media] always visualize your words in print or in air (p. 116)
    4. Avoid getting bogged down in short-term issues and keep a clear vision of a long-term purpose (p. 48)
    5. The plan is the basis for reviewing individual performance in the annual appraisal (p. 51)

    8 de septiembre de 2013

    My 15 tweets from "Orthodoxy" (Gilbert Keith Chesterton)

    1. Everything human must have in it both joy and sorrow (...) but joy is the gigantic secret of the Christian 
    2. The poet only asks to get his head into the heavens. It is the logician who seeks to get the heavens into his head 
    3. There is a special sense in which materialism has more restrictions than spiritualism